Thursday 27 December 2012

What is the Common Character For Android Users?


Those of you with long memories might recall an infographic we ran last December -- "Mr. Android." It was a composite picture of the average Android smartphone user, based on the Facebook fans of a startup called BlueStacks, which lets you run Android apps on PCs. Its average Android fan was a male American decked out in T-shirts, jeans and sneakers.
Mr. Android was mostly partnered up (well, 63% of him had a significant other). But if he were single, and heterosexual, he could do a lot worse than Ms. Mac -- a composite of BlueStacks' average Mac-using Facebook fan, based on about 10 times the amount of data as Mr. Android. (BlueStacks' Facebook fan base has grown from 145,000 to more than a million in the last year; the information was burnished with Nielsen numbers).

As you can see in the infographic below (click for full size), the average Mac user is female, wears glasses, with black hair (just beating blonde users by a few percent) and freckles. Like her Android counterpart, you're most likely to see her in T-shirts, sneakers and jeans. She's a few percent more likely to hail from outside the US, and a percentage point more likely to be single.
We're not sure how accurate or useful this data is (except for BlueStacks, which managed to generate a lot of coverage on a slow news day). Statistically speaking, it tells us little beyond the fact that people who like technology tend to dress casually -- and that Mac-owning women are more likely to opt for a blouse than Android-toting men are to reach for a dress shirt.
But it is a lot of fun to imagine Mr. Android and Ms. Mac pairing up, having feisty debates over the value of open source versus walled gardens, and deciding which operating system to bring the kids up in. Of course, the two images don't exactly compare like with like. Memo to BlueStacks: next year, let's see Mr. or Ms. iOS.
We've reproduced both composite persons below. Which do you like the look of? Let us know in the comments.

News from: Mashable

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